Business Opportunities

Located in the heart of the Pioneer Valley, the Mullins Center hosts over 125 events per year including UMass Men’s and Women’s Basketball, UMass Ice Hockey, world-class concerts, family shows, theater shows and special events.

The Mullins Center offers a variety of Sponsorship Opportunities that will connect your brand to Western Massachusetts’ most memorable sports and entertainment experiences. Learfield Sports, our Corporate Sales Partner, will work closely with your company to tailor a promotional program and customized marketing solution that will enhance your brand and increase your business. By hosting games and events year-round, the Mullins Center offers a consistent advertising campaign covering Q1 through Q4 while providing a strategic platform to connect with our fans and attendees during their leisure time. Based on your goals and objectives, our team will create an activation strategy that includes:

  • Arena Signage
  • Electronic and Print Media
  • Experiential and Interactive Fan Experiences
  • In-Arena and In-Market Retail Promotions
  • Community Outreach Initiatives
  • Loyalty Programs including Tickets

As a Corporate Partner of the Mullins Center, your company will reach new and existing customers in unique ways that other marketing entities simply cannot while sending a message that your brand is strong and vibrant via an association with Exciting Sports and Entertainment.

For additional information on Sponsorship Opportunities with the Mullins Center, please call Leafield Sports’ Pam Batalis at (413) 545-3574 or via email at pbatalis@learfieldsports.com.

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